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Impact Stories UK
Customer Success Stories - Zurich Insurance
As one of the world’s leading and most sustainable insurers, Zurich Insurance Group has taken significant strides towards its purpose to ‘create a brighter future together’. To support this mission and nurture a culture of sustainability in their offices, Zurich chose BRITA as their water filtration supplier. At their new sustainability focused Swindon office, Zurich approached BELU, in partnership with BRITA, to install the BRITA VIVREAU Extra C-taps - best-in-class filtration systems to keep staff, guests and customers hydrated. Watch our dispensers in action at the Zurich offices. BRITA X BELU partnership Long standing BRITA partner and reseller BELU is a drinks business and a social enterprise that brings tailored filtration solutions to workplaces, minimising plastic waste, reducing carbon footprint and championing a circular economy. BELU invests 100% of their profits in people and planet, which includes giving £5.5m since 2011 to WaterAid, to bring clean water to communities worldwide. BRITA working in partnership with BELU means responsible sourcing, lower carbon emissions and help for businesses towards ESG roadmap delivery. Luke Tullo, Operations Lead at BELU says: "BRITA offers excellent quality systems, dispensing hot water alongside still and/or sparkling. Additionally they have a strong service and customer care team and are able to manage large scale installs and maintenance programmes in workspaces, which often have challenging access requirements." Why the BRITA Extra C-Tap was the right choice for Zurich offices? For corporate office spaces, the Extra C-Tap is the recommended water dispenser given its reliability and reduced environmental impact and waste. With it's premium sleek design, safety features and ease of use, the Extra C-tap delivers high performance cold and hot water dispensing. Bringing smart features like night-mode, portion control and ThermalGateTM, this tap can be seamlessly integrated within office kitchens and communal spaces, positively impacting staff hydration and wellbeing in busy office environments. Switching to BRITA filtration enables companies to eradicate the need for single-use plastic bottles throughout the business, meaning less waste, lower carbon footprint and reduced logistical and storage challenges. Louise Sheppard, UK Head of Workplace Services and Social Sustainability at Zurich Insurance Company "Sustainability is vitally important to us. We don’t sell single-use plastic water bottles in our locations and have not done so for many years. Plus, we actively encourage and support our employees to think sustainably wherever possible. Our BRITA filtration taps and BELU social enterprise model, provide our people and guests with hot, chilled, and ambient water at the touch of a button, which means we have also been able to move away from our hot drink vending machines units to a less-waste, more sustainable approach."
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Customer Success Stories - Anchor
Providing the highest level of nutritional standards to the residents to support overall health & wellbeing. Anchor is England’s largest not-for-profit provider of housing and care for people in later life, committed to providing homes where people love living in later life. This organisation serves more than 65,000 residents in 54,000 homes across almost 1,700 locations and operates in more than 85% of local councils in England. Deep rooted within the company values are robust initiatives aimed at providing the highest level of nutritional standards to the residents to support overall health & wellbeing. Comprehensive water hygiene inspection regimes are put in place to minimise risks and they continually seek new opportunities to reduce their environmental impact through reuse and recycling schemes. Committed to fulfilling their sustainability initiatives, Anchor partnered with BRITA VIVREAU and invested in premium drinking water solutions across multiple locations, bringing filtered, refreshing, clean drinking water for both it’s residents and staff. Noel Finnegan, National Catering & Hospitality Manager, Anchor "To us, being sustainable means providing residences that people love living in. Sometimes maintaining an environmental policy in a healthcare setting can come with certain challenges and uncertainties, but our recommendation would be to start by taking small steps. Investing in a water dispenser program has been an easy way for us to reduce our carbon emissions, as we no longer have to worry about the logistics involved with handling, storing or recycling bottled water. We knew we needed to move away from our unreliable and expensive pre-bottled water process and the BRITA water dispensers helped us achieve that". BRITA solutions opted for Anchor in their care home sites 1. BRITA TOP PRO Versatile and reliable Top Pro is situated in waiting rooms and corridors to keep guests and staff hydrated. 2. BRITA FILL PRO Powerhouse Fill model in the kitchen canteen allows for bottle-filling for residents and in room hydration. 3. BRITA EXTRA C-TAP Signature Extra C-tap installed in the kitchen caters to hot & cold water for beverages for staff and residents. By being plumbed-in water dispensers, the care home can save money and use their space more efficiently, without having to compromise on patient care. It also encourages round the clock access to fresh and hygienic purified drinking water, thanks to the powerful BRITA ThermalGate™ solution. Noel Finnegan adds "We hold ourselves to high standards of governance and practice when we do business and BRITA was one supplier who fulfilled our sustainability goals. The premium compact design of the BRITA VIVREAU dispensers saves on space and blends well with our property. Additionally, being able to access instant still, cold or boiling hot water at the touch of the button helps keep our residents and staff hydrated without having to wait for kettles to boil, thus consuming less energy".
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Supporting hotels in their sustainability transformation
Hotels have traditionally offered plastic bottled water to ensure guests have access to clean drinking water, but the environmental impact has prompted many chains to seek sustainable alternatives. According to Booking.com’s latest Sustainable Travel Report, 67% of travelers now prefer accommodations with consistent sustainability certifications, and other studies show that sustainable practices increase guests’ willingness to pay more and their intention to revisit. One hotel group pioneering the way forward in sustainability is Accor – having chosen BRITA as their preferred supplier for a hospitality water program to bring filtered water to the Novotel London Tower Bridge hotel. Located at the heart of the British capital and metres from the world-famous Tower Bridge, this hotel boasts of its commitment to sustainability and making efforts to change the mindset of customers, so that sustainability becomes a key factor they actively seek out, when choosing a hotel. About Accor’s sustainability commitments By signing a global partnership with Green Key – a certification program that assess businesses across the four pillars of sustainability: sustainable management, environmental impacts, cultural impacts, and socio-economic impacts, Accor has been able to take their sustainability transformation a step further. Being confirmed by independent, third-party audits means Accor can encourage the certification of its 5,400 hotels and help guests and partners travel more sustainably by providing reliable information on sustainable options. With Novotel London Tower Bridge adopting BRITA’s water program, it has taken the key step towards obtaining the independent certification to maximize its social and environmental impact. Watch the video to see the BRITA water program in action at Novotel London Tower Bridge: Giada Melegoni, Front of House Operations Manager, Novotel London Tower Bridge "Since 2022 we have been using the BRITA dispensers to cater to water requirements of our guests on each floor as well as our bar and restaurant. We used to purchase about 70,000 bottles per year for the rooms alone which we have now completely eliminated! Having a dispenser on every floor has not only had a huge impact on waste control and a predicted 30% cost-saving for our hotel, this initiative has generated such a positive response from our guests, improving our overall ‘eco-friendly’ score in our customer satisfaction surveys." What benefits can our water program bring to your hotel Impeccable filtration: Guests have access to clean filtered drinking water without the need for plastic bottles. Reduced environmental impact: Our water dispensers produce 86 % lower carbon emissions than bottled water. Waste control: No hassles with the logistics of transport, storing, refrigeration and disposal of bottled water. Enhanced customer experience: Meet the notable shift in guest expectations and empower their drive towards sustainability and environmental consciousness. Staff wellbeing: Keeping hydrated is not only great for staff wellbeing, but will also educate and empower them to take sustainable actions. Looking to the future The hotel industry stands at a pivotal moment, poised to play a crucial role in the global push for sustainability. As consumer preferences shift towards eco-friendly options, hotels that embrace these changes will not only survive, but thrive in an increasingly green-conscious world. However, true sustainability goes beyond environmental impact; it must also be financially viable. BRITA offers a range of dispensers designed for every hospitality setting—restaurants, cafés, bars, and hotels—catering to rooms, reception areas, conference facilities, gyms/spas, and dining spaces. These dispensers provide fresh, filtered water on tap, anytime, ensuring guests have a sustainable and convenient hydration option. Implementing such a solution is a simple yet powerful step toward achieving both environmental and economic goals, ensuring a brighter, greener future for all.
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Making tennis tournament history
Official Hydration Partner of British Tennis — and we’re just getting started. In 2024, BRITA made history with the LTA as the first non-single-use water brand to sponsor British Tennis. Since starting our partnership, we have proudly removed almost half a million bottles from LTA events. See our BRITA dispensers in action on and off court at the LTA! In 2024, we proudly partnered with the LTA to bring sustainable hydration to British Tennis — replacing single-use plastic bottles with smart, stylish BRITA dispensers across their tournaments. Our mission? To provide athletes, staff, and fans with filtered, great-tasting water in a way that’s better for people, and better for the planet. Thanks to this shared vision, we made real strides. And we’re only getting started. Jack Baker, Head of Policy, LTA Sustainability is really important to the LTA and we wanted to make sure we’re playing our part to reduce the waste. We know historically that single use plastic bottles water has been a huge issue across tennis. And we want to make sure we’re leading the way. Hydration for every workplace — not just centre court What worked on the court works even better in everyday spaces. From corporate offices to gyms, hotels, and co-working spaces — our dispensers helps organisations rethink water. Explore the full range of industries that we work with. With a BRITA solution, you get: Up to five water types - Instant still, sparkling or hot filtered water Sleek taps and dispensers customisable for any workspace Built-in hygiene with ThermalGate™ Hassle-free proactive servicing and maintenance Want to reduce waste, cut costs, and show your commitment to sustainability? Let’s make it happen. Looking for a sustainable replacement to bottled water? We’re proud to continue our partnership with the LTA into 2025 — and the momentum is only building. Together, we’re changing the face of sporting events, proving that it’s not only possible — but powerful — to swap out single-use plastic bottled water for a smarter, more sustainable solution. With the right partners, sustainability doesn't have to be the compromise — it can be the standard. But the journey doesn’t stop here. If you’re a business, venue, or workplace ready to make a real change — let’s bring BRITA to your world next.
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